About the project

Client: Everything Everywhere EE

When I was invited to work on redesign of EE application there were 3 different standalone apps for each of their brands: EE, T-mobile and Orange. The plan was to combine all three into one hybrid app to make it easier for EE to maintain good quality of support as well as to unify the experience and make databases work together. On this occasion I had a chance to work with Dare – agency who were responsible for rebranding of EE at the time and improving overall EE digital presence on the market. This was one of the biggest projects at the time in EE which meant working with 10 stakeholders from Digital, Marketing, Development and Branding teams. Working in Agile we were able to run several guerilla testings as well as workshops and focus group sessions. After 8 months of work the app was launched for all 3 brands with 4 star rating and got the first position in App Store UK for utilities apps.

Scope of work

• UX, UI
• Usability testing
• Data visualisation
• Introduction of multiple accounts within single app
• Personalisation
• Social media integration

UX Flows

Data usage process flow

Final designs