Barclays Design System

Barclays Design System

Account opening

About the project

Client: Barclays Plc

At Barclays Plc I was asked to work on the biggest at the time programme aimed at making the process of online account opening smooth and simple by providing customers with responsive solution they can use on the go or at home instead of coming to the branch. At the time the process of account opening with bank staff assistance would take over 40 minutes which was a significant cost for the bank. Since existing online account opening forms were not responsive 80% of traffic was coming from the desktop. New responsive online solution increased amount of open accounts on mobile devices by 154% in the first week after launch, saving money and time for both customers and Barclays. The outcome of the project was a unique Responsive UI Library that could support any area of the business by reusing already built components. The programme was so successful that it was adopted by Barclays Wealth, ISA and Mortgages.

Scope of work

  • UX, AI and UI
  • User journeys
  • Usability testing
  • Global guidelines
  • Unique component library
  • GOV digital guidelines compliance
  • Integration with third parties for ID checks on the go


KPIs

  • Increased amount of accounts opened online
  • Increase traffic from mobile devices
  • Shorter time required for finishing the process
  • Increase awareness of additional products

User journey

Account opening

Usability testing

Account opening
Account opening

Responsive grid

Account opening

Global guidelines

Account opening
Account opening
Account opening
Account opening
Account opening

UI designs

Account opening
Account opening
Account opening
Account opening
Account opening

Component library for medium and small devices

Account opening

Barclays Super App

Barclays Super App

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About the project

Client: Barclays Plc

The purpose of the project was to create a 360 experience for Barclays existing and new customers. The project consisted of building of hybrid or native app that would allow customers to access several services such as account opening and appointment booking.

Scope of work

  • User research
  • User journeys
  • Wireframes
  • UI designs

Initial research

Story boards

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Wireframes and flows

Sitemap of the App

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User journeys

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Address finder – user lived in the UK for 12 months

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Address finder – user lived in the UK for less than 12 months

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Some of final designs

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