About the project
Client: Barclays Plc
At Barclays Plc I was asked to work on the biggest at the time programme aimed at making the process of online account opening smooth and simple by providing customers with responsive solution they can use on the go or at home instead of coming to the branch. At the time the process of account opening with bank staff assistance would take over 40 minutes which was a significant cost for the bank. Since existing online account opening forms were not responsive 80% of traffic was coming from the desktop. New responsive online solution increased amount of open accounts on mobile devices by 154% in the first week after launch, saving money and time for both customers and Barclays. The outcome of the project was a unique Responsive UI Library that could support any area of the business by reusing already built components. The programme was so successful that it was adopted by Barclays Wealth, ISA and Mortgages.
Scope of work
- UX, AI and UI
- User journeys
- Usability testing
- Global guidelines
- Unique component library
- GOV digital guidelines compliance
- Integration with third parties for ID checks on the go
KPIs
- Increased amount of accounts opened online
- Increase traffic from mobile devices
- Shorter time required for finishing the process
- Increase awareness of additional products
User journey
Usability testing
Responsive grid
Global guidelines
UI designs
Component library for medium and small devices
