Barclays Service Design in Branch

Barclays Service Design in Branch

Barclays Branch App

About the project

Client: Barclays Plc

Due to the successful development of the responsive form patterns implemented for the Barclays account opening programme, the team were encouraged to implement a phase two of the concept where we developed the responsive account opening flow and created a sample section of the code to be used as part of an iPad application across Barclays retail branches. The aim was to improve the current customer requirement of having to make a personal appointment with branch staff in order to open a new account. The concept was by placing iPads with the account opening application in branches, customers would be empowered to open new accounts without or with minimal assistance from branch staff. As a result Barclays account opening times were reduced from a standard 40mins to 1 hour, down to only 10mins. This had a significant impact on the amount of accounts being opened in branch. Initially the programme started with only new to Barclays account opening capabilities, but once implemented and with it’s immediate success the team were able to increase the implementation to deliver ISAs account and even Mortgage applications.

Scope of work

  • Service design
  • Hybrid iPad App
  • User research
  • User journey sketching
  • UI designs
  • Usability testing with customers
  • Usability testing with branch staff
  • Stakeholders and development management


KPIs

  • Increase the amount of accounts open in branch
  • Increase awareness of additional products
  • Decrease amount of time needed from bank staff
  • Simplify the process of account opening

Initial sketches

Barclays Branch App

User journey

Barclays Branch App
Barclays Branch App

UI designs

Barclays Branch App
Barclays Branch App
Barclays Branch App
Barclays Branch App
Barclays Branch App
Barclays Branch App

Tests in Clapham Barclays Branch

Barclays Branch App
Barclays Branch App

Final look

Barclays Branch App

Tesco App Calendar Sync

Tesco App Calendar Sync

Calendar sync

About the project

Client: Tesco UK

Tesco Groceries Apps have around 2 mln visits per month. Since the customers can choose between home delivery and pick up from the local store, sometimes they can forget which option has been selected when placing an order. The concept of syncing all order information with a calendar on customer’s device was aimed at making sure the customer gets a note in their calendar about the delivery including information about the type of the delivery. When delivery is due customer receives a notification 1-2 hours before to remind them about upcoming shopping delivery. Devices in scope: iPhone, iPad, Android phone, Android tablet, Hudl.

Scope of work

  • UX
  • User flows
  • Onboarding process
  • Prototype

Wireframes and Flows

Calendar sync
Calendar sync
Calendar sync

Final designs

Calendar sync
Calendar sync
Calendar sync
Calendar sync
Calendar sync
Calendar sync

My EE App

My EE App

EE App

About the project

Client: Everything Everywhere EE

When I was invited to work on redesign of EE application there were 3 different standalone apps for each of their brands: EE, T-mobile and Orange. The plan was to combine all three into one hybrid app to make it easier for EE to maintain good quality of support as well as to unify the experience and make databases work together. On this occasion I had a chance to work with Dare – agency who were responsible for rebranding of EE at the time and improving overall EE digital presence on the market. This was one of the biggest projects at the time in EE which meant working with 10 stakeholders from Digital, Marketing, Development and Branding teams. Working in Agile we were able to run several guerilla testings as well as workshops and focus group sessions. After 8 months of work the app was launched for all 3 brands with 4 star rating and got the first position in App Store UK for utilities apps.

Scope of work

  • UX, UI
  • Usability testing
  • Data visualisation
  • Introduction of multiple accounts within single app
  • Personalisation
  • Social media integration

UX Flows

Data usage process flow

EE App

Final designs

EE App
EE App
EE App
EE App
EE App
EE App

Barclays Super App

Barclays Super App

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About the project

Client: Barclays Plc

The purpose of the project was to create a 360 experience for Barclays existing and new customers. The project consisted of building of hybrid or native app that would allow customers to access several services such as account opening and appointment booking.

Scope of work

  • User research
  • User journeys
  • Wireframes
  • UI designs

Initial research

Story boards

flow

Wireframes and flows

Sitemap of the App

flow

User journeys

flow
flow

Address finder – user lived in the UK for 12 months

flow

Address finder – user lived in the UK for less than 12 months

flow

Some of final designs

flow
flow
flow
flow