Tesco New Category Pages

Tesco

About the project

Client: Tesco UK

The purpose of the project was to improve the engagement on the category pages in main Tesco Groceries sections such as Fresh Food, Bakery, Frozen etc. As previous layout and content was mainly a trade space with many of third party ads, the customers did not find that area useful and therefor the traffic on those pages was minimal. By reviewing the content as well as navigation elements we wanted to make sure we are making it easier for the customers to find the information they need by introducing visual cues as well as clearer wording and labeling.

Scope of work

  • UX review
  • UI review
  • Interaction patterns


KPIs

  • Improved traffic
  • Improved conversion
  • Improved engagement

Wireframes

Tesco Category Pages

Final designs

Tesco Category Pages
Tesco Category Pages
Tesco Category Pages
Tesco Category Pages
Tesco Category Pages
Tesco Category Pages