About the project
Client: Pizza Hut Restaurant UK
Pizza Hut wanted to do a full UX Audit for their restaurant mobile experience. I was responsible for the whole process from the start to the very end. I was focusing on discovering hidden user frictions in the journey as well as customer experience in the restaurant. The detailed outcomes are confidential.
Scope of work
- UX Audit strategy
- Stakeholders interviews
- Users interviews
- Guests interviews
- User testing
- Data analysis
- Stats analysis
- Final reporting to management
Goals
- Understanding overall customers experience
- Gathering quantitive and qualitative data
- Understanding friction points in mobile experience
- Creating a comprehensive audit summary
- Presenting to middle and top management
User research
Approach
Outcome
